Alice Leroy
Most of the people who are beginners make one simple mistake. They focus mostly on SEO (search engine optimization), which is not wrong, and ignore the SEM (search engine marketing) completely. SEO is important and you must focus on it most in the initial stage but you should not ignore SEM as well. SEM helps you with your growth faster.
What is the difference between SEO and SEM
SEO is the method of ranking yourself higher in search engine rankings. Basically you are trying to appear on the first page of the search results page of a search engine like Google. You can SEO yourself and it does not charge you anything unless you are hiring an expert to do it for you.
SEM is the method of posting ads on search engines to capture the attention of the targeted audience.
How SEM works
Once you run an ad campaign with certain keywords, your ad would appear on the first page of Google when someone searches for that keyword. It is quite helpful because you are getting the traffic that is already interested in your niche.
Why you should focus on SEM
When you run a campaign on Google, it appears on the Google display network along with the Google search results page. Google display network consists of a large number of websites. So your ad is getting exposure to a lot of places. You are reaching millions of people who use Google and websites that fall in Google display network. Advertising with google adwords[โฆษณา google adwords, which is the term in Thai] is quite easy and anyone could do it.
Hire an expert if required
You can also take an expert’s help if it is required. Running an ad campaign might be easy but optimizing ads and creating ads that would appeal to the target audience is quite hard. An expert would help you through all this and you can also learn during the procedure.
