What is SEO? For some online businesses, it is a real nightmare, while others see it as an excellent opportunity to be visible on the Internet and generate new customers. SEO is a set of techniques whose objective is to optimize the visibility of a website in search engines, with Google being the most relevant in the world. You can carry out these actions within the website itself by optimizing internal code or content, or outside the website by building inbound links and social signals. Without a doubt, SEO service is one of the most important digital marketing strategies since it allows increasing visibility and increasing the number of visits that come from search engines.
What are the crucial factors of SEO?
Google evaluates more than 200 signals to rank a website in its results ranking.
Content is the pillar on which SEO is done. For a content to be effective, it must be relevant, useful and interesting for the user, responding to their search intention.
User experience is related to Rank brain, the machine-learning algorithm based on Artificial Intelligence that Google uses to help sort and improve search results. Google advances every day to better understand search intentions and tailor results accordingly.
The performance of a website is the key for SEO positioning since the user experience increases. Loading speed becomes important. If website does not load in time, customers leave the page in search of another result.
Why is SEO important for your website?
Everyone wants to appear on the first page of Google because with it the chances of a user accessing the website skyrocket. On the other hand, appearing on the second, third or fourth page drastically reduces the arrival of organic traffic. More than 30% of clicks go to the first organic Google result, while 95% of users never go beyond the first page of results. If a business wants to be visible to its customers in the online environment, it needs to appear in the highest positions of the search engine ranking. This is the main reason why SEO has become a basic ingredient for the success.
SEO and website visibility
The visibility is pursuing companies that invest in SEO. However, this is not the only advantage of organic positioning, but it carries other benefits such as credibility. Google values a relevant website. In this way, users are more likely to place their trust, and with it their money, in a company that is positioned in Google.
On the other hand, SEO is one of the Inbound Marketing tools with the best ROI. SEO attracts visitors. It does not break into the life of the consumer via advertise pop-ups. In this way, when the user has a problem, they go to Google to solve it and if the company has done a good SEO job, it will appear among the first positions as a possible solution for the client. The big difference compared to other techniques is that SEO generates visitors organically without the need to invest in advertising. The mobile usability is also paramount.
Keep in mind that SEO is a profitable investment in the medium and long term. Although it is possible to see results quickly depending on the business niche, the average time for a website to position is around 6 months. Ultimately, businesses that understand the importance of SEO and bet on it are the ones that will make a difference and stand above their competition. The website that offers the most useful answer and the one that is easier to navigate is the one that will win the favor of the user and Google will position it better.